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Recovering the will to live – From conference calls to Webinars

9. May 2017 Op-ed

I get so bored with conference calls. I don’t actually want to get bored, but there’s something about the format of the conference call that challenges my will to live.

Why is that? Most conference call conversations seem to be completely unreal, either dominated by one or two speakers with no one else talking or just excruciatingly disjointed and difficult to follow.

There seems to be no incentive to speak informatively or to share insights

Yes, there are sometimes slides shared in conference calls. But that’s about as exciting as it gets.

And we all know the usual problems in conference calls. Some people forget to mute their phones and start eating their hamburgers noisily or stand next to an airport loudspeaker or you can more clearly hear a coffee machine/ printer/ projector than the speaker, let alone other interruptions.

I find it odd that the much more flexible format of the webinar is not used more often in internal communication. They offer such a broad variety of online engagement tools that can keep your audience interested in what you have to say.

Discover the value of webinars for internal communications

 

  • Meet the presenter(s) – With a webinar you share the live feed of the presenter. Switch the camera to additional speakers or attendees in the Q&A session. This gives your online event a much more personal touch.
  • Interact with your audience – Use live polls during the webinar to keep your audience attention. Share the results immediately in the webinar.
  • Share more than just slides – Play videos, show animated infographics, have a panel discussion with the presenters during your webinar.
  • Get instant feedback – Use online surveys just after your webinar. Learn about the views of your internal audience.
  • Relay on your webinar producer – People like me help you deliver a flawless webinar to your internal (or external) audience. You can concentrate on the content – I take care of the rest.

You can use internal webinars for:

 

  • Periodic updates: Inform your colleagues about quarterly results, project developments, sales and marketing figures
  • Incidental updates: Holding a webinar is a quick and efficient was of informing employees about organizational changes or developments that require clarification.
  • Training: Train your employees through webinars. Product launches, communication skills, social media use, etc etc.

 

Webinars are a very powerful tool and it’s worth trying it out. Why don’t you give it a go and recover your will to live?

Tags: OnlineWebinarliveevent
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