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Three steps provide the basis for good reputation management. Participation: Seek input from a broad range of stakeholders. Start to make partnerships with non-governmental organizations […]
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“Portmanteau” words pack two meanings into one word by taking part of one word and adding it to part of another. Such words have a […]
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Kill the mission statement – create a mission narrative. A compelling mission has the power to shape a company and inform the strategic and operational decisions […]
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It’s not a useful generalisation that a corporate reputation takes years/volumes to build but can be lost in a day/word (or variations of the same point). A […]