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An EU report has confirmed that English is the most popular foreign language in all but five European countries, and all of those are small […]
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Words – much more than their subjects – are almost immortal. Since words survive the chops and changes of time far longer than any other […]
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1. Identify the Stakeholder Concentrate on the stakeholders who can influence your reputation. This ensures a close focus and avoids wasted effort and resources. Lobbyists […]
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There are 2.5 billion people today who live and work on 500m smallholder farms, each of them smaller than two hectares (five acres). They are […]
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When it comes to informing staff about a new strategy and encouraging alignment with it, some companies appear to rely on a bizarre waterfall analogy […]
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The best stories are those which quickly and effectively illustrate the purpose, policy or objectives of the organization. They are “moral tales” or “fables” because […]
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Our generation may be communicating less literately amongst ourselves than any generation past, despite being assisted by modern resources cheaply obtained and even more cheaply […]
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Every action an organisation takes these days is subject to intense scrutiny. The world grows more complex, straining the ability not only of traditional marketing […]
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Decision makers, scientists, journalists and the public often base their judgements on particular issues on summaries of the research done to clarify the issues. But […]
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Assisted by all the available communications resources cheaply obtained and even more cheaply used, it’s altogether possible that our generation may be communicating less intelligently […]