Lionel Stanbrook is Senior Partner at Clement Reputation GmbH, specialised in copywriting and editing, speechwriting, reputation and issue management programs, stakeholder engagement and message development.
From 2004 to 2012 he was Head of Issue Management and Media Analysis at Syngenta International AG, based in Basel.
Previously, he was Managing Director and Partner of Political Relationship Management European Lobbyists, a Brussels-based public affairs consultancy specialising in communications and political advice to the media and marketing sectors.
He worked for nine years at the UK Advertising Association, starting in 1991 as its Public Affairs Director and finishing as the Deputy Director-General. During this time he created and led the Advertising Information Group, a European grouping of advertising trade associations. He was the editor of its weekly information newsletter AIG Notices.
In 1995 he founded the influential Food Advertising Unit (FAU), a pro-industry campaigning lobby that promoted the role and responsibilities of advertising to children.
In 1989-91 he was a Director of Shandwick Public Affairs, in charge of European lobbying and issue management.
Between 1982 and 1989 Lionel worked in Brussels as an official of the European Communities, first in the European Commission as an adviser to Sir Ivor Richard, the UK Commissioner with responsibility for social affairs and education, and later in the European Parliament as an expert on the EC budgetary process.
Between 1986 and 1989 he worked as political adviser, speechwriter and press spokesman in the private office of the President of the European Parliament, Lord Plumb of Coleshill.
Key skills: Writing and editing, communication and content strategy, message development, commercial and creative writing, meeting facilitation, strategic counselling, crisis communications, stakeholder identification and engagement